At county level, Essex tops the chart for the most active InstaDads, who post most about dad life or are featured on their families’ feeds. Essex dad life posts are also the second most liked in the country, after dad related posts from Leicestershire, the leading county for number of likes.
London dads are no less avid Instagrammers, coming in second for the number of dad-related posts, and sixth when it comes to the most liked InstaDad content.
Comparing these stats to the size of the population, however, Essex fathers and father figures come third in our ranking of dad life content per 1,000 county residents, with Northumberland and Southampton dads splitting the podium.
Even so, Essex dads still share a whopping 95 times more family content on Instagram than Londoners – talk about proud dads!
At the opposite end, the fathers and father figures least active on Instagram reside across Milton Keynes, Stirling, Hartlepool, Monmouthshire, Caithness, Peterborough, South Gloucestershire, Wrexham, Thurrock and Falkirk.