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The top UK locations where Dads are most active on Instagram

They became master bakers, home-schooling pros and danced their way to TikTok stardom – Britain’s’ dads stepped up their game and came out on the other side of lockdown closer to their kids than ever.

To put a spotlight on dads across the country, we went on a social media quest to uncover where in the UK fathers and father figures are most active (and most popular!) on Instagram.

We sifted through hundreds of thousands of public posts tagged with the most popular dad or father related Instagram hashtags, and crunched the numbers to reveal the top InstaDad locations in the country, based on number of posts and likes.

Without further ado, here are the top UK locations for InstaDads.

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The Top InstaDad Regions

Our hashtag analysis uncovered UK dads are surprisingly active Instagrammers – almost 6% of dad-related hashtags worldwide come from the UK, a surprising figure considering only 0.8% of the world population lives here.

In the UK, InstaDads in the South East and East of England are most active and receive the most likes to posts about dad life, whilst the North East and Northern Ireland are home to the least active dad ‘grammers, according to our regional analysis.

When comparing these findings to the size of the population in each region, the East of England tops the chart for volume of dad life content per 1,000 inhabitants – here, proud dads post on Instagram 2.4 more times than in the North East, and 4.7 more times than in the Greater London region.

The top UK regions for InstaDads, based on number of posts

The top UK regions for InstaDads, based on number of likes

*Data based on publicly available geo-tagged Instagram posts from the UK


The Top InstaDad Counties

At county level, Essex tops the chart for the most active InstaDads, who post most about dad life or are featured on their families’ feeds. Essex dad life posts are also the second most liked in the country, after dad related posts from Leicestershire, the leading county for number of likes.

London dads are no less avid Instagrammers, coming in second for the number of dad-related posts, and sixth when it comes to the most liked InstaDad content.

Comparing these stats to the size of the population, however, Essex fathers and father figures come third in our ranking of dad life content per 1,000 county residents, with Northumberland and Southampton dads splitting the podium. 

Even so, Essex dads still share a whopping 95 times more family content on Instagram than Londoners – talk about proud dads! 

At the opposite end, the fathers and father figures least active on Instagram reside across Milton Keynes, Stirling, Hartlepool, Monmouthshire, Caithness, Peterborough, South Gloucestershire, Wrexham, Thurrock and Falkirk.

The Top UK counties for InstaDads, based on number of posts

InstaDad counties Number of posts
Essex 99
London 63
Surrey 50
Kent 48
Greater Manchester 46
Norfolk 37
Lincolnshire 32
Cornwall 31
Cambridgeshire 29
Devon 21
Northumberland 21
West Sussex 19
West Yorkshire 19
Hertfordshire 19
Dorset 19
Hampshire 19
Gloucestershire 18
Westmidlands 17
Southampton 17
Lancashire 17

*Data based on publicly available geo-tagged Instagram posts from the UK

The Top UK counties for InstaDads, based on number of likes

InstaDad counties Number of likes
Leicestershire 11,362
Essex 5,128
Northumberland 4,268
Gwent 4,183
Berkshire 3,727
London 3,341
Surrey 2,797
Dorset 2,488
Norfolk 2,071
Cornwall 1,486
Suffolk 1,423
Cheshire West and Chester 1,349
Kent 1,115
Hampshire 1,114
Brighton and Hove 1,112
Plymouth 1,090
Gloucestershire 1,049
Lancashire 983
West Sussex 938
Lincolnshire 870

*Data based on publicly available geo-tagged Instagram posts from the UK


The Top InstaDad Cities

Delving into city level data, Londoners are revealed as the top InstaDads in the country, followed by dads in Liverpool, Southampton and Leeds.

When it comes to the most popular InstaDads, whose content received the most likes, Welsh father figures top the chart, with Newport amassing the most InstaLikes for dad-related content, followed by London and Blyth, in Northumberland.

However, when comparing our data findings to the number of people living in each city, it’s the small town of Glossop, in Derbyshire, where dads share the most Instagram content related to fatherhood – 2 times more than dads from the runner-up city, Lincoln. Lincoln dads, themselves, share 12.5 times more dad content than London fathers per 1,000 people. Nevertheless, considering the volume of dad life posts at a population level, Londoner dads still make it into the top twenty InstaDad cities in the country.

The Top UK cities for InstaDads, based on number of posts

InstaDad cities Number of posts
London 79
Liverpool 20
Southampton 17
Leeds 14
Warrington 14
Wigan (Greater Manchester) 13
Portsmouth 11
Lincoln 11
Brighton 11
Bedford 11
Doncaster 10
Bolton (Greater Manchester) 10
Norwich 10
Norfolk 9
Belfast 9
Derby 9
Harlow (Essex) 9
Braintree (Essex) 8
Glossop (Derbyshire) 8

*Data based on publicly available geo-tagged Instagram posts from the UK

The Top UK cities for InstaDads, based on number of likes

InstaDad counties Number of likes
Newport (Wales) 4,152
London 3,926
Blyth (Northumberland) 3,686
Liverpool 1,687
Colchester 1,449
Chester 1,184
Moulin (Perth and Kinross, Scotland) 1,165
Brighton 1,112
Plymouth 1,090
Hawlor (Essex) 884
Cheltenham 800
Muirkirk (East Ayrshire, Scotland) 792
Camberley (surrey) 789
Doncaster (Yorkshire and the Humber) 753
York 733
Craigavon (County Armagh, Northern Ireland) 730
Portsmouth 768
Basingstoke (Hampshire) 675
Southside (City of Edinburgh, Scotland) 654

*Data based on publicly available geo-tagged Instagram posts from the UK


The Top Proudest InstaDads

 We crunched the numbers on the most InstaLikes dad related Instagram posts received in the UK in the last three months and shortlisted the top dads that get most recognition on the platform for their heart-warming family life content.

These are the nation's top five proudest InstaDads:

InstaDad Number of likes Location
ed_stafford 11,167 Leicestershire, East Midlands
daddiesonamission 3,686 Blyth, Northumberland, North East
jj.chalmers 2,353 Scotland
the_running_dan 1,085 Chester, North West England
harvey_and_adam 1,068 Doncaster, Yorkshire and the Humber

*Data based on publicly available geo-tagged Instagram posts from the UK


Methodology

We analysed the last three months of publicly available posts on Instagram which used at least one of the top 10 most popular dad/dad life related hashtags in the UK.

The hashtags selected based on popularity in the UK were:

 #dad
#fatherdaughter
#daddy
#dadlife
#dads
#father
#fathers
#fatherhood
#fatherandson
#fatherson 

Out of the worldwide pool of dad-related Instagram content under these hashtags, we selected public posts with geo location tags only, and crunched the numbers on their UK locations, analysing data per region, county and city, to reveal which locations in the UK are the homes of the most active and proudest InstaDads.

As a guideline for our ranking’s calculations, we used the volume of dad-related Instagram posts, likes, and volume of posts compared to the size of the population/residents in each region, county or city.

For more information on the data analysis, please visit this link.

 

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